no/where
now/here
(Moving the needle on projects)
Case No.1
Modernizing Green
A brand refresh to re-modernize a local pioneer in design and sustainability and to elevate new product offerings
Core Activities:
Brand audit
Brand DNA workshop
Positioning strategy
Graphic refresh
Product curation
Catalog development
Marketing collaterals
Sales toolkit
Press kit
Case No.2
We Are Woven
A marketing campaign for a personalized print products company to humanize digital machines that deliver our most humanistic moments
Core Activities:
Process research
Case benchmarking
Campaign strategy
Concept ideation
Collateral development
Art direction
Case No.3 Snakawaka
A product development with traditional wood carvers from Mount Oku, Cameroon to the department show windows of 5th Ave, NYC
Core Activities:
Collection planning
Sustainability research
Materials procurement
Makers interviews
Cultural translation
Process documentation
Samples production
Product storytelling
Case No.4
Desert hospitality
A working prototype of a VIP lounge done in collaboration with traditional weavers for an annual camel festival to showcase local materials and cultural elements of Abu Dhabi
Core Activities:
Cultural asset assessment
Big vision development
Cultural translation
Experience strategy
Talent scouting
Studio workshop planning
Design development
Staging & prototyping
Installation
Case No.5 Placemaking Island-style
A user profiling and visioning package to align various stakeholders for a community-centric mixed-use development in Hawai'i
Core Activities:
Stakeholder interviews
Visioning workshop
Positioning strategy
Concept storytelling
User research & profiling
Scenarios & journey mapping
Experience benchmarking
Design directives
Visual position
→ so where to now dotdotdot ?